Good Glamm Group partners with Serena Williams: Today marks the official launch of Wyn Beauty, a clean beauty brand, on its digital platform and at Ulta, the largest beauty retailer in the USA. The brand is set to offer a comprehensive range of 91 shades across 10 distinct products spanning the face, lip, and eye categories.

Serena Williams, the renowned athlete and founder of Wyn Beauty, expressed her excitement about the launch, stating, “I’m so excited to introduce Wyn Beauty to the world. To me, beauty has always been about self-expression and stepping into the best version of myself. That’s the intention behind Wyn Beauty – for people to live in it every single day of their lives and enhance the beauty they already have.”

Darpan Sanghvi, founder of Good Glamm Group, which partnered with Serena Williams for this venture, shared his enthusiasm, commenting, “It’s a privilege to partner and enter into this joint venture with Serena, and work with her to bring life to her vision of Wyn Beauty and create products that truly deliver high performance, synonymous with what she stands for.”

In its inaugural year, Wyn Beauty will exclusively be available in the United States, with plans for global expansion to additional regions slated for the following year. With its commitment to clean beauty and diverse shades, Wyn Beauty aims to empower individuals to express themselves authentically while enhancing their natural beauty.