Estée Lauder signs South Korea’s IU as new global brand ambassador

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Estée Lauder signs South Korea: The news that South Korean actress, singer, and songwriter IU has been named Estée Lauder’s newest global brand ambassador was revealed in a major statement that the cosmetics company made on Thursday. With this partnership, IU becomes Estée Lauder’s first Korean worldwide brand ambassador, which is a major accomplishment for the esteemed cosmetics company. Estée Lauder’s top-selling formulas, including Advanced Night Repair and Double Wear, will feature her in their upcoming April 2024 ad campaign.

“I am tremendously thrilled to be joining Estée Lauder,” IU said, expressing her feelings about the cooperation. An inspiring female leader created this legendary brand, and since then, countless women all across the globe have grown to love it. Joining in on it is an incredible honor.

Over the course of her sixteen-year career, IU has become one of the most beloved performers in Korea and all of Asia. She has an amazing discography that includes more than 30 singles, six studio albums, and nine extended plays. Acting is another area in which IU has left an impression; she has starred in films and television shows including “Broker,” “Hotel del Luna,” and “My Mister,” among others. Also, by giving generously to a number of different charities, she has shown her dedication to charity.

In particular, IU has just published her new album ‘The Winning’ and is currently on her maiden world tour, which will take her all across the Americas, Europe, and Asia.

Estée Lauder’s global brand president, Justin Boxford, tweeted, “We are thrilled to welcome IU as Estée Lauder’s newest Global Brand Ambassador,” expressing the company’s excitement about the partnership. IU was a major force in her generation’s art. Through her music and remarkable social media presence, she has established such a profound and meaningful connection with her followers all across the globe. Our goal in teaming up with this brilliant and motivational musician is to reach a younger audience in Asia and beyond through their immense fame and continued relevance.

IU is the newest addition to the illustrious group of Estée Lauder global ambassadors, which also includes Bianca Brandolini D’Adda, Carolyn Murphy, Ana de Armas, Imaan Hammam, Karlie Kloss, Manushi Chhillar, Amanda Gorman, Grace Elizabeth, and Yang Mi. Estée Lauder’s dedication to diversity and inclusion in its brand representation is further demonstrated by this agreement, which also emphasizes IU’s global significance.


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Mia Collins

Mia's love for beauty innovation and her insights into modern lifestyle choices make her the go-to writer for readers seeking to stay ahead of the style curve.

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