DesignMe, the Canadian styling and hair care brand, made a notable announcement on Thursday: It announced the appointment of Philip Wolff as its new guest creative director. Wolff, a seasoned veteran in the beauty industry with over 25 years of experience, brings a wealth of expertise to his new role.

As guest creative director, Wolff will spearhead educational initiatives across Canada and the United States. Leveraging his extensive knowledge and skills, he aims to offer cutting-edge hairstyling solutions while elevating brand visibility and awareness throughout North America. DesignMe, known for its cruelty-free and vegan hair care products catering to diverse hair types and styles, welcomes Wolff’s appointment as a strategic move to reinforce its commitment to innovation and excellence in the industry.

With unwavering enthusiasm, Wolff is committed to his new role, a role that is dedicated to helping individuals embrace and feel confident about their hair. His excitement about leading educational endeavors and embarking on a tour across Canada and the USA to connect with stylists is palpable, as he aims to inspire and empower them along the journey.

From his extensive experience and global perspective, Wolff intends to infuse DesignMe with authenticity and innovation, shaping its creative direction from the stylist’s chair. His journey in the beauty industry, starting as an apprentice at a Toni&Guy salon and culminating in prestigious roles in Beverly Hills and Seoul, underscores his credibility and mastery in the field. Additionally, Wolff’s co-founding of the hair brand WolffBehr further highlights his entrepreneurial spirit and dedication to advancing the artistry of hairstyling.

Cynthia Desrochers, Marketing Director at DesignMe, praised Wolff’s exceptional talents, particularly emphasizing his reputation as one of the industry’s foremost cutters. Recognizing the pivotal role of styling products in achieving optimal looks post-haircut, Desrochers expressed confidence in Wolff’s ability to showcase the transformative power of quality products through his talent and creativity.

The appointment of Philip Wolff as guest creative director ushers in an exhilarating new chapter for DesignMe, a chapter that promises to be defined by innovation, education, and artistic excellence in the realm of hairstyling. With Wolff steering the ship, the brand is poised to ignite inspiration among stylists and consumers, setting unprecedented standards of creativity and craftsmanship in the beauty industry.