Cosmetica Labs pops up: A compelling pop-up event was held in Brooklyn, New York last month by Cosmetica Labs, a cosmetics firm from Canada, to present their latest products and trend collection.

Guests were treated to an unparalleled, personalized experience at the two-day event, “FormuLab 3.0 Fortune’s Spin,” which took place at the world-famous Jane’s Carousel. Guests enjoyed artisan gelato varieties influenced by Cosmetica’s offerings and took home tarot cards that predicted the beauty brand’s future.

After the success of their Studio-54 themed extravaganza in Las Vegas in 2023 and an immersive experience with cutting-edge AR-VR features in New York City in 2022, Cosmetica held its third annual pop-up display at this event.

Cosmetica Labs’ Director of Marketing and Product Development, Maria Osorio, expressed her excitement about the event by saying, “Every year, we strive to craft a distinct realm of inspiration for our customers, fueling their creativity as they envision the future of the industry.” Our revolutionary clinical skincare collection debuted in 2024, and our remarkable campaign starring famous makeup artist Katie Jane Hughes was the cherry on top of an already remarkable year for our company.

The goal of the event, as outlined by Osorio, is to strengthen industry-wide strategic alliances through the promotion of open dialogue about new products, trends, and technology.

With a focus on color cosmetics and skincare, Cosmetica Labs has two ultra-modern factories in Toronto and a state-of-the-art innovation center in Los Angeles. This global reach demonstrates the firm’s dedication to quality and new ideas, setting it apart as a frontrunner in the exciting and always changing cosmetics market.