Australian sunscreen brand Ultra Violette to make North American debut in Canada

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Australian sunscreen brand Ultra Violette: On April 14, you can find the Canadian premiere of the Australian sunscreen brand Ultra Violette in Sephora shops across the country and on This marks the brand’s first foray into the North American market.

Ultra Violette’s Supreme Hydrating Facial Screen SPF50, Lean Mineral Mattifying Screen SPF50+, and Extreme Hydrating Body & Hand Screen SPF50+ will be unveiled at Sephora Canada as the brand’s flagship items.

Ultra Violette, established in 2019 by Bec Jefferd and Ava Chandler-Matthews, has grown rapidly since its inception, with 250 locations in over 25 countries selling its SPF-infused products.

“In Australia, we’re exposed to some of the most intense sun rays globally, which demands the highest-quality SPF formulations to even make it to the shelves,” Chandler-Matthews said. “As skincare enthusiasts, we were also driven to innovate further by creating revolutionary SkinScreens with beneficial active ingredients and unparalleled textures.”

“Of all the anti-aging products available, sunscreen stands out as the most crucial,” Jefferd said, emphasizing sunscreen’s essential role in warding off age. We offer a choice of solutions that may be adjusted to suit any need, skin type, and tone, all with the goal of protecting your skin from the daily effects of UV rays.

Aria Growth Partners, an equity group specializing in consumer growth, invested $15 million AUD in January, prompting this development. Ultra Violette plans to use the money to expand across North America, develop new products, and strengthen their workforce.

“At Sephora, we are dedicated to providing our clients with the latest beauty innovations, and Sun protection is a key focus for us,” said Jane Nugent, senior vice president of merchandising at Sephora Canada, who was enthusiastic about the cooperation. Thus, the arrival of Ultra Violette is in perfect harmony with our objective. We are thrilled to bring Ultra Violette to our Canadian customers and provide them with their cutting-edge suncare solutions.

Emily Mitchell

Emily's passion for fashion journalism and her keen eye for runway trends make her the ultimate source for the latest fashion news and exclusive insights into the glamorous world of catwalks.

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