Four Seasons Yachts scored an absolute rockstar with Angélic Vendette stepping in as their new Chief Marketing Officer, and it’s got that electric “game on” energy for what’s shaping up to be the most hyped luxury sea launch ever. If you’ve ever pictured yourself with a chilled glass of Dom Pérignon, wind in your hair, yacht slicing through turquoise Mediterranean waters or Caribbean hideaways, Vendette’s the visionary who’s gonna paint that fantasy so vivid you’ll taste the salt air. Fresh off running marketing at Alo Yoga—where she turned yoga pants into a global wellness cult—and holding big-wig spots at Sephora, LVMH, and Dolce & Gabbana, she’s packing serious luxury street cred mixed with next-level digital chops. Hitting the deck right before their debut ship sails in early 2026, she’s primed to weave Four Seasons’ iconic hotel sorcery into an ocean-going dream that’ll have the jet set scrambling for berths.

From Wellness to Waves
 Vendette’s a proven hype machine—she made Alo the brand for celeb flows and festival fits, fusing physical drops with metaverse magic and influencer firestorms. Now she’s flipping that script for superyachts: Think AR apps letting you wander the 95-suite beauty from your couch, Web3 “keys” unlocking VIP sailings, or NFT golden tickets to glitzy launch bashes in Dubai. Her core gig? Lock in Four Seasons’ gold-standard service—impeccable, intuitive, unforgettable—aboard a ship that’s part floating palace, part architectural stunner. That legendary funnel suite? A sky-high penthouse dangling over the waves like a billionaire’s treehouse. Teaming with Marc-Henry Cruise Holdings and Italy’s Fincantieri shipyard, she’ll sync complex partnerships into one crystal-clear story: Pure, effortless luxe, from Venetian canals to Monaco anchorages.

Riding Yachting’s Big Waves
 She’s jumping into perfect timing. “Slow travel” is the ultra-rich obsession—trading private jets for languid cruises that linger on hidden coves and golden-hour coasts. Vendette’s magic will be selling the heart of it: Swoon-worthy films of infinity pools bleeding into horizons, starlit helipad feasts, deckside whispers with someone special. Eco plays huge too—cutting-edge green propulsion, ocean-smart practices for globe-trotters who want sustainability without sacrifice (no one’s joyriding a gas-guzzler anymore). She’ll spotlight that smartly, reeling in adventurers who nerd out on hybrid engines and marine conservation while sipping Four Seasons’ signature cocktails.

Digital Dreams on Deck
 Brochures? Ancient history. Vendette’s world is VR tours stroking teak paneling, custom emails purring “Your Amalfi suite’s ready,” or TikTok unboxings of sea-ready Alo looks for sunrise yoga. She’ll build tribes—secret networks for the one-percenters, partnerships with wizards who murmur “Four Seasons Yacht” to their A-list clients. Crew training’s non-negotiable: Every bartender, butler, sommelier lives the brand’s promise, so the real deal matches the glossy reels. Four Seasons’ empire keeps growing (hotels, private residences, now high seas), and she’s the maestro making it one seamless lifestyle fantasy.

Edge in Crowded Waters
 Ritz-Carlton’s yacht, mega-ships like Icon grabbing eyes—but Vendette’s fashion DNA sets her apart. She crafts desire organically: Waitlists for hot suites sparking FOMO, immersive pop-ups in London/Dubai/NY with mini-yacht replicas and caviar samplings teasing “Four Seasons at Sea.” Jakarta yacht fans (Bali charters calling), her buzz will ripple—feeds flooded with unattainable allure that feels just within reach for the elite.

Pure Escapism Fuel
 It’s catnip for dreamers. Who hasn’t longed for that negroni glow against Cinque Terre cliffs? Vendette fuses old-school spoiling with futuristic flair, flipping yachts from oligarch excess to must-sail icons. 2026 launch teases incoming—funnel suite reveals, Med-to-Caribbean routes (Asia fingers crossed). She’s the fire for Four Seasons’ nautical era: Cutting-edge, heartfelt luxe that whispers your name. Sea fantasies? Booked. Who’s plotting their maiden voyage?