Dim Teams Up with Inès de la Fressange to Redefine Modern Lingerie
In the dynamic world of fashion, collaboration often serves as the catalyst for reinvention. French lingerie house Dim is embracing this ethos, unveiling an exciting new partnership with one of Paris’s most beloved style icons, Inès de la Fressange. Known for its storied history and commitment to European craftsmanship, Dim aims to elevate its legacy by blending it with Inès’s signature Parisian elegance. Announced ahead of the Spring/Summer 2025 season, this long-term collaboration signals a bold new direction for the brand and promises to bring a fresh perspective to the world of lingerie and loungewear.
Fabrice Boé, managing director of Inès de la Fressange, and François Riston, head of the Dim group, signing the partnership deal – DR
A Meeting of Legacies
This partnership is far more than just a fashionable pairing—it’s a harmonious blending of expertise and vision. Dim, founded in 1953, is synonymous with quality and innovation in lingerie, while Inès de la Fressange, a style muse and entrepreneur, embodies the effortless sophistication of French fashion. Known for her decade-long collaboration with Uniqlo and her ongoing success with the Inès de la Fressange label, her credentials as both a creative force and savvy businesswoman are undeniable.
“When Dim approached me with the idea of collaborating on designs, it felt like a perfect match,” she remarked. “Dim combines quality and tradition with modern style—elements I’ve always admired.”
This partnership represents more than a passing project. Billed as a long-term endeavor, it is poised to help Dim balance its classic roots with a modern, fashion-forward identity.
What to Watch For
The collaboration’s debut collection, scheduled for Spring/Summer 2025, will feature an exclusive line under the label ‘sélection Inès de la Fressange.’ This includes chic unisex pyjamas and sleek underwear, designed with both style and comfort in mind. As the seasons change, fans can look forward to two distinct lines for Fall/Winter 2025-2026:
– A classic collection, showcasing timeless minimalism and cozy elegance.
– A retro-vintage collection, spotlighting bold, unique designs with a particular focus on Dim’s signature tights—a beloved product within its portfolio.
Adding a touch of distinction, every piece in this collaboration will carry a bespoke circular logo, symbolizing the balance of elegance and expertise that defines this partnership.
A Strategic Move for Dim
The collaboration also arrives at a transformative moment for Dim as the brand seeks to engage a broader, more fashion-conscious audience. Under the leadership of François Riston, the company has successfully walked the line between honoring its savoir-faire and modernizing its offerings. Dim’s release of Dim Move, its sportswear line launched in 2024, highlighted a new chapter of diversification. With Inès de la Fressange on board, Dim intensifies its focus on redefining its core market.
Dim’s Autun-based production facility—a cornerstone of its operations—remains at the heart of this transformation. Special attention is being given to its tights, a product that has been a symbol of its blend of craftsmanship and forward-thinking design.
Inès de la Fressange: A New Era
For Inès, this partnership is a timely next step following her widely successful decade-long collaboration with Uniqlo, which concluded in 2024. It’s a meaningful pivot as her own brand expands its global footprint, marked by the recent opening of a boutique in Paris’s Passy district and international growth plans under the guidance of managing director Fabrice Boé.
Image credit Courtesy of Vilebrequin
This collaboration with Dim allows Inès to further explore her identity as both a curator of French elegance and an advocate for fashion that is accessible, inclusive, and effortlessly chic.
More Than Lingerie
Ultimately, this partnership holds cultural significance beyond the world of fashion. Both Dim and Inès de la Fressange bring decades of legacy to the table, ensuring the collaboration is a thoughtful blend of history and contemporary relevance. Together, they aim to set a new standard for lingerie that celebrates body positivity, inclusivity, and timeless style. From unisex pyjamas to glamorous retro tights, this union promises to infuse wardrobes with Parisian flair while redefining the boundaries of lingerie and loungewear.
Courtesy of Vilebrequin
With the first drop set for Spring 2025, one thing is certain: Parisian chic is now more accessible than ever.