Marcolin Names Marco D’Acunzo as CEO for North America: A Clear Vision for Growth
Marcolin, the global eyewear leader renowned for its exceptional craftsmanship and innovative designs, has announced a game-changing addition to its executive team. Marco D’Acunzo will take the reins as CEO for North America starting January 8, 2025. This strategic appointment is geared toward propelling Marcolin’s footprint in the vital North American market, a region rich with potential but equally laden with challenges. In his new role, D’Acunzo is set to lead bold strategic initiatives, drive partnerships, and oversee the roll-out of exciting new eyewear collections.
With over 15 years of leadership experience across prestigious premium brands, Marco D’Acunzo brings a mix of operational expertise and creative vision to his new role. Prior to joining Marcolin, he served as CEO of the U.S., Canada, and Latin America regions at Piaggio Group, where he successfully steered the company for over a decade. His career also includes key marketing and strategy roles at world-class organizations like Pirelli, Salona, and A&V Communication, underscoring his abilities in both global operations and regional market nuances.
Fabrizio Curci, Alberto Acito, Chrissa Pagitsas, Arthur Zaczkiewicz and Gabriele Chiave. Courtesy Marcolin
D’Acunzo’s track record positions him as an ideal leader for Marcolin’s North American ambitions. He expressed his excitement about the new role, stating, “I’m thrilled to join Marcolin at such a pivotal time. North America holds tremendous opportunity, and I’m eager to strengthen partnerships and expand our market influence.” Reporting directly to CEO and General Manager Fabrizio Curci, D’Acunzo will play a critical role in refining operations and spearheading initiatives aimed at capturing the evolving demands of this competitive market.
One of the most anticipated outcomes of this leadership change is Marcolin’s bold 2025 collection strategy, including collaborations with globally recognized brands like Christian Louboutin, Abercrombie & Fitch, and Hollister. Under D’Acunzo’s guidance, these partnerships promise to deliver eyewear that fuses fashion-forward design with innovative expertise—an offering perfectly aligned with the discerning tastes of North American consumers.
As a veteran in marketing and brand management, D’Acunzo is well-suited to oversee these launches and ensure their success. Expect not just eyewear, but a seamless blend of luxury lifestyle and functionality that underscores Marcolin’s commitment to innovation. With these high-profile partnerships, Marcolin is positioning itself at the intersection of tradition and cutting-edge transformation, securing its reputation as a key player in the luxury and lifestyle eyewear sectors.
While 2024 was not without hurdles—Marcolin experienced a 3.2% drop in global sales, bringing revenue to €408 million—the company showed significant resilience. A closer look reveals key areas of growth, particularly in the EMEA region, which reported a 3.6% like-for-like revenue increase. Conversely, the Americas faced a steeper challenge with a 6.4% revenue decline, making D’Acunzo’s appointment both timely and crucial.
Despite these challenges, Marcolin demonstrated its commitment to adaptability and growth by renewing licensing agreements with iconic brands like Zegna, Skechers, GCDS, and Max & Co. The company also introduced fresh collaborations with luxury and lifestyle innovators such as Christian Louboutin and K-Way. These strategic moves highlight Marcolin’s ability to remain ahead of the curve in an ever-changing market landscape.
The eyewear industry is rapidly evolving, driven by a growing emphasis on blending technological innovation with high-fashion design. Marcolin is poised to thrive in this dynamic space under Marco D’Acunzo’s determined and visionary leadership. His experience, proven track record, and enthusiasm for fostering strong partnerships align perfectly with Marcolin’s goals for the North American market.
Looking ahead to 2025, the North America region is set to become a flourishing hub of creativity and growth. With D’Acunzo at the helm, Marcolin will leverage new collaborations and innovative strategies to captivate both long-time customers and first-time buyers. The excitement surrounding Marcolin’s upcoming launches is palpable, and the company’s strategic focus signals a promising new chapter for its North American business.
Welcome to the new era of Marcolin North America, where vision and ambition meet opportunity.