Italian luxury jeweler Buccellati is strengthening its presence in Italy with the opening of a new boutique on Via Tornabuoni, Florence’s prestigious luxury shopping street. The location holds historical significance for the brand, as founder Mario Buccellati and his brother Melchiorre opened a shop on the street in 1929.

The boutique, set to open Wednesday, marks another milestone in the house’s Italian expansion and reconnects the family-owned brand with an important part of its heritage.

“Returning to Florence means to once again connect through a precious thread with our history, which began with my grandfather Mario in 1929,” said Maria Cristina Buccellati, the brand’s communication director. She described the new location as both a new chapter for the business and a tribute to its longstanding relationship with the city.

To celebrate the opening, Buccellati is presenting a retrospective exhibition featuring previously unseen jewelry and silverware. The collection highlights the house’s craftsmanship, artistic influences and enduring connection to Florence’s cultural heritage.

Among the featured pieces are a silver powder case from the 1930s, engraved with an image of Florence’s Renaissance-era Palazzo Strozzi; a small silver frame from the 1960s, decorated with pearls and displaying a replica of Sandro Botticelli’s 15th-century Madonna and Child; and a 1985 gray pearl necklace embellished with yellow and white gold frills set with diamonds.

The selected works were designed by Mario Buccellati and his son Gianmaria, illustrating the artistic legacy that continues to shape the brand.

A boutique inspired by Florentine heritage

The new Florence location brings Buccellati’s global store network to 67 boutiques. It is the jeweler’s fifth Italian location, following stores in Milan, Rome, Venice and Capri, where the boutique operates seasonally.

Spanning more than 1,850 square feet across three floors, the Florence boutique combines historic architectural details with contemporary retail design. Antique display cases recall the atmosphere of Mario Buccellati’s original workshops, while a dedicated section showcases the brand’s silverware and art de la table collections.

An imposing chandelier serves as a focal point upon entering the store, beneath a carefully preserved original ceiling. Antique mirrors, intricate stucco wall treatments and flooring created using the traditional Venetian Seminato technique further reinforce the boutique’s historical character. The flooring method uses marble fragments to create a polished decorative surface.

The design reflects Buccellati’s approach to retail, blending its artistic heritage with an environment suited to contemporary luxury shopping.

Preserving a distinctive jewelry tradition

Founded in 1919, Buccellati is renowned for its intricate engravings, openwork designs and traditional goldsmithing techniques inspired by Renaissance craftsmanship. Its signature aesthetic includes tulle, lace and twisted-thread motifs, alongside an established silverware business.

The house’s creative direction is shaped by third-generation heir Andrea Buccellati and his daughter Lucrezia. The company is part of Compagnie Financière Richemont and is led by chief executive officer Nicolas Luchsinger.

The Florence opening also builds on Buccellati’s wider efforts to showcase its history internationally. In April 2024, the jeweler unveiled The Prince of Goldsmiths: Buccellati Rediscovering the Classics exhibition in Venice before bringing it to Shanghai, where additional exhibition rooms were introduced toward the end of 2025.

Through its new boutique and historical exhibitions, Buccellati continues to emphasize the craftsmanship and cultural influences that distinguish the Italian luxury house while expanding its presence in key international and domestic markets.