Gaurav Gupta has opened its first permanent Paris showroom at 6 Rue Jean Goujon in the French capital’s 8th arrondissement, marking a new step in the Indian fashion label’s international expansion.
The 300-square-metre Couture Salon is located in Paris’ Golden Triangle and is led by Jean-Paul Cornut, who previously served as haute couture director at Elie Saab. The space occupies a 1930 building designed by French architect Charles Lemaresquier.
Gupta selected the location for its distinctive character and has introduced a curated selection of his own artwork and furniture into the showroom. The space will provide a permanent presence in Paris beyond the label’s appearances during Haute Couture Week.
From Couture Week to a Permanent Paris Presence
“Paris has been a dream of mine for a very long time,” Gupta said in a press release, recalling his early visits to the city and the influence of its fashion history on his career.
The designer first presented the label’s ‘Shunya’ collection during Paris Haute Couture Week in 2023. Since then, the brand has returned for subsequent seasons, with Gupta describing the relationship with Paris as deepening with each visit.
“When we first presented during Paris Haute Couture Week, it felt like a very important moment for us,” Gupta said. “Then we came back the next season, and then again.”
The Paris showroom forms part of Gaurav Gupta’s broader global presence. The label has dressed international celebrities including Beyoncé, Cardi B, Aishwarya Rai Bachchan, Kim Kardashian and Fan Bingbing.
Its designs are also stocked by multi-brand retailers including Harrods, Bergdorf Goodman and Bloomingdale’s, alongside the brand’s flagship stores in India.
Why It Matters
The permanent showroom gives Gaurav Gupta a presence in one of fashion’s most important cities beyond the limited schedule of Couture Week. For the label, the move turns a relationship with Paris that began with seasonal presentations into a year-round physical presence.
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