Over the past years, the Miami Grand Prix has become one of the biggest races on the Formula 1 calendar. With action-packed racing, arts, culture, dining and celebrities galore, major brands have continued to make their presence felt with a series of activations in and around the track, in the paddock, the Miami Design District and across the city itself.
Here, a look at what major fashion, beauty, lifestyle and more brands are doing in the race to the finish line.
In April Adidas unveiled its first race-specific collection with the Audi Revolut Formula 1 team. The brand became the apparel partners of the fellow German company from 2026 onward, coinciding with the team’s official entry into the sport.
The collection focuses on lifestyle and performance and brings together the worlds of soccer and Formula 1 as motorsports continue to intersect with style. The collaboration launches ahead of the 2026 World Cup in the U.S., Canada and Mexico and draws from the 2006 FIFA World Cup Teamgeist design.
Comprising a driver’s jersey with pink and blue colors on a black background, the design is carried throughout its jackets, shorts, T-shirts and accessories. Bespoke footwear rounds out the collection, with the Megaride F50 shoe featuring spiderweb panels over a black mesh base. Nico Hulkenberg and Gabriel Bortoleto, Audi’s Formula 1 drivers, front the new collection’s campaign.
The Audi Revolut Formula 1 team x Adidas Miami collection is available online at Audi’s Formula 1 store, Adidas’ website and select global Adidas retailers.
Teenage speciality retailer Aéropostale is getting in on the motorsport action with a new Formula 1 capsule collection.
With racing-inspired prints, everyday silhouettes and bold colorways, the capsule looks to encapsulate the energy and precision of Formula 1. Moreover, the collection was created to be an accessible entry point for the sport’s growing Gen Z fan base.
Girls’ styles include shorts, relaxed graphic tops and crop tops while boys’ styles include short-sleeve Ts, short-sleeve button-ups and pants. Rounding off the collection are crewnecks, quarter-zips and sweatshirts — all with motorsport artwork.
The Aéropostale x Formula 1 capsule collection is available now online at the retailer’s website and in-app and in-store at all Miami retail locations.
Building on its second-year partnership as the official apparel fan gear partner of the Miami Grand Prix 2026, Bylt has curated a 16-piece collection of official event merchandise.
Using the brand’s high-quality fabrics and silhouettes, the collection embodies the spirit of Miami with its blue and pink hues, motorsport artwork and neutrals to create a classic look. Graphics blend Formula 1 and the backdrop of the race itself in Miami.
The Bylt collection is available at the Miami Grand Prix race and the Miami Grand Prix Fan Fest at 1130 Ocean Drive, Miami Beach and at Bylt’s retail location at 6000 Glades Road, Suite 1210, Boca Raton.
Following its presence at the 2024 Las Vegas Grand Prix, Dermalogica has returned as an official partner of the Miami Grand Prix fanfest.
Guests can experience the brand’s face mapping, skin scans, explore a demo bar with new and fan-favorite products, shop directly via Ulta Beauty and more. Dermalogica will also be gifting SPF sampling in the Paddock Club and Cabana Suites’ welcome baskets and more.
The Miami Grand Prix Fan Fest is located at 1130 Ocean Drive, Miami Beach, until Sunday. The Paddock Club and Cabana Suites are located at the Miami Grand Prix around the Hard Rock Stadium at the Miami Autodrome.
To celebrate McLaren’s countdown to its 1,000th Grand Prix, the team is hosting its fan event: McLaren Racing Live: Miami. And to kick off the newly unveiled multiyear partners of the British Formula 1 race team, Liquid I.V. will be hosting a Hydratruck at the fan activation space.
The Hydratruck will be giving out samples of the latest and fan favorites including the Ring Pop, Hydration Multiplier Sugar-Free flavors. Throughout the season, the Liquid I.V. products will be available at the McLaren Mastercard Formula 1 Team Hub and Priceless Lounge.
The McLaren Racing Live: Miami will be held through Sunday at Regatta Grove, 3415 Pan American Drive, Miami.
At the Wynnwood Racing Fan fest, New Era will be hosting a dedicated space featuring headwear and apparel across its official headwear providers for five Formula 1 teams: Atlassian Williams, TGR Haas, BWT Alpine, Oracle Red Bull Racing and Visa Cash App Racing Bulls. Customers who purchase a hat can personalize it on-site with Miami-themed heat-seal patches.
At the race itself, New Era has partnered with Red Bull Energy Station, Atlassian Williams Paddock and the W Edition Williams Racing hospitality spaces. Guests will receive a New Era hat for the corresponding team and can customize their caps on-site.
The Racing Fan Fest is located at Wynwood Marketplace, 2250 NW 2nd Avenue, Miami until Sunday. The Red Bull Energy Station is located at turn 11, across from Hard Rock Beach Club. The Williams Paddock Club and the W Edition Williams Racing hospitality suites are located at the Miami Grand Prix around the Hard Rock Stadium at the Miami Autodrome.
Nahmias and Formula 1 have created a new partnership collection.
The Los Angeles-based menswear lifestyle brand merges contemporary and high-performance design with the fashion-focused culture that Formula 1 has evolved into. Motor-core jackets with bold dual emblems, track sets that look like a Formula 1 driver’s suit, hoodies and Ts are created for the collection. Moreover, cobranded Formula 1 and Nahmias graphics and Nahmias’ Miracle Academy collection are referenced.
For the new collection, Nahmias tapped former British Formula 1 driver and three-time World Drivers Champion Sir Jackie Stewart to be the face of the campaign.
The new Nahmias x Formula 1 collection is now available to purchase on the Formula 1 store website, on Nahmias’ website and at the Miami Design District Nahmias x Formula 1 Miami pop-up at 151 NE 41st Street through Monday.
For the latest Formula 1 and Pacsun collaboration, the fashion retailer has released its fourth iteration of a new Miami Grand Prix collection.
As part of the duo’s ongoing partnership, the 30-piece collection includes a range of men’s and women’s apparel including graphic Ts, layering pieces and statement styles. Featuring striping, graphics and technical details, the collection focuses on relaxed streetwear looks.
The new Pacsun x Formula 1 Miami Grand Prix collection is available online and in store at Pacsun locations such as the Aventura Mall at 19575 Biscayne Blvd, Suite 1265.
For the second year in a row, Psycho Bunny returns as an event supporter of the Miami Grand Prix.
The menswear lifestyle brand is holding an on-site activation complete with outfitting the Hard Rock Beach Club staff and hosting exclusive getaways as well as showcasing a curated selection of its collections.
The Psycho Bunny pop-up is located at the Miami Grand Prix around the Hard Rock Stadium at the Miami Autodrome.
Ray-Ban has released a new sunglass model, inspired by Miami’s sun-soaked city.
With transparent blue acetate frames and accented Scuderia Ferrari detailing, the new model boasts two-tone gradient lens that transition from deep blue to bright yellow — harkening to the sunsets and neon-lit skyline of the city. The Miami special edition of the Ray-Ban for Scuderia Ferrari collection is both performance-driven and stylish.
The Ray-Ban for Scuderia Ferrari Miami special edition sunglasses are available to purchase online and in-store at 652 NE 2nd Ave, Suite 158 and select Sunglass Hut locations.
Refy Beauty is taking its wellness rejuvenation to the Nobu Hotel in Miami Beach. Amid all the energy, the hotel has teamed up on an exclusive partnership with the U.K.-based beauty brand.
The brand will be hosting a signature skin facial to escape the Miami heat and refresh throughout the race weekend, using signature products such as the Face Cleanse and Face Sculpt — guests will receive the Face Sculpt product as a gift from the brand.
The brand is also curating oceanfront Recovery Cabanas through the race weekend, with each private cabana featuring Refy’s signature essentials. And for Nobu Hotel suites booked during the Grand Prix will receive an exclusive wellness kit with Lash Sculpt, Brow Sculpt, clear Lip Gloss, and Blur and Hydrate Primer.
The Nobu Hotel’s Esencia Wellness Spa is located at 4525 Collins Avenue, Miami Beach; the signature facials will be available until the end of May.
For its “Hot off the Press” newsstand pop-up, SheaMoisture is hosting the second iteration of its Sheacation. This follows its first iteration, which debuted in Jamaica.
SheaMoisture is debuting the second edition of its “Yes, And” magazine and introducing the new Silk Press in a Bottle product.
The SheaMoisture Hot Off the Press Newsstand pop-up is located at 660 Lincoln Road on Saturday and Sunday.
For Cadillac’s first home race weekend, the Formula 1 team is launching the Cadillac Formula 1 team headquarters fan destination.
Celebrating America’s roots, the two-day experience will showcase exclusive race team products and more. Fans can also shop the Tommy Hilfiger x Cadillac Formula 1 team collection as well as its curated Miami Grand Prix capsule collection — capturing the energy, color and cultural spirit of the race.
The Cadillac Formula 1 Team Miami Headquarters is located at Jungle Plaza in Miami’s Design District at 3801 NE 1st Avenue on Saturday and Sunday.
Tag Heuer is debuting its newest Formula 1 Solargraph 38mm watch in a slew of pastel hues and hosting a pastel-themed weekend-long pop-up in the Miami Design District.
Focusing on the brand’s heritage and contemporary wearability, the new hued timepieces put yet another twist on the signature watch. The new Tag Heuer collection offerings feature a pastel green dial with green flange with diamond-set indexes; a lavender with pastel pink flange with diamond-set indexes; a pastel blue dial with blue flange; a beige dial with cool gray flange, and a pastel pink dial with pink flange.
The pastel pop-up features the new pastel collection alongside a show car installation, mural of Red Bull driver Max Verstappen, a pastel-toned Formula 1 car and a partnership with Rosetta Bakery.
The new pastel collection for the Tag Heuer Formula 1 Solargraph 38mm is available now for purchase online and in stores, including the Miami Design District at 95 NE 40th Street. The Tag Heuer Sweet Bird Plaza pop-up is through Sunday.
Y-3 is hosting its “Pit Stop Kiosk,” a street-side destination with complimentary coffee and specialty drinks alongside a selection from the new Y-3 x Mercedes-AMG Petronas Formula 1 collection.
The collection, which launched earlier this year, features Formula 1 drivers George Russell, Kimi Anotelli and Mercedes team principal Toto Wolff in its campaign, available to shop on-site.
High-fashion meets performance sportswear with the new collection, merging the worlds of Yohji Yamamoto’s avant-garde vision with the precision of the sport. Minimalist aesthetics and tech innovation come together for the athletic fashion collaboration.
The Y-3 Pit Stop Kiosk is on Saturday at the Miami Design District, Paradise Plaza, 151 NE 41st Street.