Prada Group ended 2025 with solid financial results and a major strategic move: the acquisition of Versace.
The Italian luxury group reported revenues of €5.72 billion in 2025, a 5 percent increase compared with €5.43 billion in 2024. The Versace deal, completed on December 2, contributed €65 million to the total. Excluding that contribution, Prada Group recorded organic sales growth of 8 percent, marking 20 consecutive quarters of growth.
Group chairman Patrizio Bertelli described the results as a strong performance despite a challenging global environment. He said the group’s success continues to be driven by creativity, consistency and craftsmanship, supported by its strong manufacturing platform.
Net profit rose 2 percent to €852 million, compared with €839 million the previous year. Adjusted operating profit increased 3.1 percent to €1.32 billion, representing 23.2 percent of sales, while gross profit reached €4.6 billion.
According to group CEO Andrea Guerra, careful operational execution and close attention to day-to-day business routines helped maintain steady growth across the company’s brands.
The group’s retail channel, which represents the largest share of its business, rose 5 percent to €5.1 billion in 2025. Organic retail sales grew 8.2 percent, driven largely by strong full-price sales.
Among the brands within the group, Miu Miu continued to outperform. Its retail sales surged 35 percent, following a massive 93 percent increase in the previous year. In the fourth quarter alone, Miu Miu sales rose 20 percent.
By contrast, retail sales for the main Prada label declined slightly by 1 percent for the year, although they edged up 0.4 percent in the fourth quarter.
During 2025, Prada expanded its global footprint with several key openings, including new hospitality spaces in Shanghai and Singapore, a new store in New York City, and Prada Alexandra House in Hong Kong. Meanwhile, Miu Miu opened significant new stores in Wuhan, London, and Tokyo.
The acquisition of Versace represents a major step in Prada Group’s long-term strategy. Bertelli said adding the iconic Italian brand strengthens the company’s portfolio with a distinctive and complementary label.
Leadership changes have already been announced for Versace. Bertelli’s son Lorenzo Bertelli has been named executive chairman, while Emmanuel Gintzburger remains CEO. Designer Pieter Mulier will take on the role of chief creative officer starting July 1.
Guerra said integrating Versace will require patience and careful management. The brand closed 2025 with revenues of €684 million, but it reported operating losses and is expected to continue posting similar losses in 2026 as the company undergoes a creative transition and strategic repositioning.
The integration process is already underway, including aligning business functions and combining digital transformation initiatives across the group. Prada expects the full separation of Versace from its previous owner, Capri Holdings, to be completed in the second half of 2026.
Regionally, Prada Group saw strong performance in several markets. Retail sales in the Asia-Pacific region rose 6 percent to €1.7 billion, while Europe grew 2 percent to €1.56 billion despite softer tourism in the second half of the year.
The Americas delivered particularly strong growth, rising 12 percent to €932 million, supported by strong local demand. Japan remained stable at €656 million, while the Middle East recorded 11 percent growth to €251 million.
The group also increased its investments, with capital expenditures reaching €617 million in 2025, up from €493 million in 2024.
However, the acquisition of Versace also changed Prada Group’s financial position. By the end of 2025, the company reported net debt of €466 million, compared with a net positive financial position of €600 million the previous year.