Skims just dropped a total game-changer with their “Everyday Cotton” collection, bringing back Kylie Jenner for her third modeling run with sister Kim Kardashian’s intimates empire—now valued at a cool $5 billion. If your underwear drawer’s a sad collection of stretched-out, itchy pairs that ride up or fall down at the worst times, this is me grabbing you by the shoulders: It’s time for a refresh. Launching mid-February 2026, these aren’t basic basics—they’re the softest, smartest cotton pieces that feel like wearing nothing but better, made for those crazy days stuffed with deadlines, diaper changes, gym grinds, or just getting through the daily grind. The real win? Unmatched comfort meets a clean, seamless look that works from your 6 a.m. alarm to midnight scroll.
The campaign pics are straight magic, shot by photography legend Mert Alas with that perfect ’90s throwback feel—golden light, barely-there makeup, Kylie looking like she woke up like this and owned it. She’s rocking sets that hug her curves just right—no bunching, no pinching—showing off Skims’ secret sauce: Luxe underwear that disappears under clothes but feels indulgent on your skin. Forget the old nightmares of lace that scratches your ribs or shapewear that’s basically a corset from hell. This cotton’s built for real life—whether you’re sweating through HIIT or bingeing shows in sweatpants, it stays comfy, supportive, and fresh all day long.
Kim Kardashian said it best at the reveal: “We’re not just making more basics—we’re making the best ones.” Damn right. The fabric’s a premium cotton blend that breathes on sticky days, stretches like crazy without bagging out, and wicks sweat so you’re never clammy mid-day. The details are chef’s kiss: Seams that vanish under yoga pants or dresses, no tags to itch your back, and tough build that survives the wash without fading or sagging. It’s like Skims listened to every woman’s laundry room rants and fixed them all—your undies shouldn’t be the thing ruining your mood.
10 Pieces That’ll Rule Your Drawer
Here’s the lineup—10 smart styles for whatever life throws at you. Top dog: The triangle bralette—wireless with cute cups that lift just enough, perfect peeking from tanks or cozy in sweats. Want more shape? T-shirt bra gives smooth lines for tees or blouses, no pokey wires digging in. Bottoms kill it too: Thongs gone under tight jeans, cheeky hipsters with fun coverage, boyshorts that say bye to wedgies. Everything matches easy, turning drawer chaos into a vibe—future you is cheering.
Neutrals You Actually Wear
Colors nail Skims’ clean aesthetic—the everyday shades we love: Snow white (fresh AF), Onyx black (timeless), Light Heather Grey (does it all), Cocoa Heather (warm mocha), Sienna Heather (skin-like glow). They flatter everyone, hide under anything, crush VPL fears. Grab-and-go morning winners that make life simpler.
Kylie was hyped, calling cotton her mom-boss lifesaver. “Softness insane, fit perfect, total Skims magic,” she posted. Sizes XXS-4X, bras in 38 options—real bodies welcome, not just models.
Prices That Make Sense
Thongs $18 (yes please), bralettes $34 (steal), T-shirt bras $54 (worth it). Bundles save big—full refresh without broke vibes. Beats fancy brands twice the price with less stretch.
Social’s exploding since Feb 11—Kylie’s Snow shot has millions swooning “need it!” Fancy photos make cotton sexy. Drops Feb 17, 9 a.m. PT on skims.com + stores.
Family Flex + Real Quality = Skims Domination
After Nike x LISA hits, Kylie’s sister sync (glow, style, hype) turns drops into events. $5B secret: Buzz + buttery fabric. Bralette from errands to nights out, thongs owning jeans—all light, reliable. Ditch fast fashion fails; this is the upgrade. Drawer detox—who’s with me?