Dior has expanded its roster of brand ambassadors with the addition of actors Mike Faist, Sam Nivola and Will Price, continuing creative director Jonathan Anderson’s strategy of aligning the house with a new generation of screen talent.
Faist joins his Challengers co-star Josh O’Connor as a representative for Dior. Anderson, who previously cast both actors in campaigns during his tenure at Loewe, praised Faist’s approach to his craft. “There’s a beautiful restlessness in his performances, a quiet rigor beneath every gesture. For me, he is one of the defining talents of his generation, and I’m excited to continue our collaboration at Dior,” Anderson said.
Mike Faist attends the Dior spring 2026 haute couture show. Arnold Jerocki/Getty Images for Christian Dior
Faist and O’Connor recently appeared together at the Dior haute couture show in Paris. Faist is set to star later this year in Netflix’s limited series adaptation of East of Eden, alongside Florence Pugh. Speaking about the partnership, Faist said: “To support creators is to be connected to the living, breathing world that surrounds all of us. To do so is to be connected to something that is above oneself. I’m honored to support Jonathan in all of his creativity at Dior as a fan and as a friend.”
Nivola, who also attended Anderson’s couture debut for the house, continues to build momentum following standout television roles. The White Lotus actor will next appear in the Hulu series Phony, co-starring Connie Britton. Anderson described him as “one of the most compelling television actors of recent years,” adding that his off-screen charm and charisma feel instinctively aligned with Dior.
Nivola previously collaborated with Anderson on a teaser video campaign for Dior Men’s debut show last June. Reflecting on that experience, he said: “What a profoundly innovative, cutting-edge and frankly cool thing of which to be a part.”
Will Price Stephane Feugere
Price’s relationship with Anderson has grown out of the designer’s ongoing creative dialogue with filmmaker Luca Guadagnino. Price starred in Guadagnino’s most recent feature, After the Hunt, and has since become a regular presence at Dior events. “Will is an incredible actor, and a talent I’m genuinely excited by,” Anderson said. “From our first meeting, he felt like a natural fit for the house — instinctive, thoughtful and of the moment.”
The actor has been wearing Dior on the red carpet, including a recent appearance at the Sundance Film Festival. “Dior has always represented what fashion can aspire to, and Jonathan is a unique creative force who continues to reinvent that spirit for a new generation,” Price said. “There’s something indefinably special about this chapter for the house, and it’s an honor to be part of it.”
Since the beginning of the year, Dior has named several new ambassadors, including LaKeith Stanfield, Josh O’Connor, Drew Starkey, Taylor Russell, Florence Hunt, Sophie Wilde and Ever Anderson, underscoring the house’s continued focus on cinema, culture and contemporary storytelling.