Inside Out, the sustainability-driven venture founded by Suzy Amis Cameron, is rapidly scaling its ambitions in fashion, textiles and home goods through research-led design and strategic acquisitions. The company has acquired WRÅD a European sustainable-fashion consultancy and creative agency and appointed WRÅD co-founder Matteo Ward as CEO of its fashion, textiles & home division.
Inside Out is positioning itself not merely as another fashion brand, but as part of a broader “wayfinding collective” tackling environmental and social challenges across multiple sectors including fashion, food, education, wellness and media.
As part of its fashion strategy, Inside Out has backed companies like Sheep Inc. a knitwear brand using traceable, regenerative merino wool and operating a carbon-negative supply chain signaling a commitment to circular, eco-conscious production.
Inside Out’s leadership emphasizes a shift in how fashion should work: from fast cycles and disposability toward durable design, regenerative sourcing, and transparent supply chains. Through its divisions in education and media, the venture aims to raise awareness of sustainable practices and encourage systemic change within the fashion industry.
In doing so, Inside Out seeks to show that business success and environmental responsibility aren’t mutually exclusive — instead, they can be part of a unified mission aiming for long-term impact on people, planet, and industry.