From blush-obsessed makeup to bold hair bows and chrome nails, 2024 introduced us to exciting beauty trends that we couldn’t get enough of. Iconic brand relaunches and innovative products kept the industry buzzing, leaving us eagerly anticipating what’s to come in 2025. And the future of beauty looks just as thrilling.

Early glimpses of 2025 trends are already appearing on social media and in editor predictions. French hair pins, fruity fragrances, and advanced beauty gadgets are just some of the highlights shaping the new year. To give you the full scoop, Cosmopolitan’s Beauty Editor at Large, Julee Wilson, shared her insights into trending tools and techniques that promise to elevate your beauty routine.

Here’s your guide to the hottest beauty trends and gadgets of 2025:

1. Therabody TheraFace Depuffing Wand

Price: $149.00 Available at Best Buy, Sephora, and Therabody

This innovative wand offers both hot and cold treatments to brighten skin, tighten pores, and reduce puffiness. Designed to glide effortlessly across your face, it’s perfect for targeting delicate areas, like under your eyes.

Why it’s a game-changer: Julee Wilson explains, “The temperature settings are gentle enough not to damage the sensitive skin under your eyes, making it an essential tool for a refreshed look.”

2. ISAMAYA x FaceGym Sculpt 01 Tool

Price: $60.00 Available at FaceGym and Isamaya

This dual-purpose tool, co-designed with Isamaya, promotes lymphatic drainage, improves circulation, and relieves tension. Use it for your face and scalp to achieve a sculpted look—just like a gua sha, but elevated.

Pro Tip: “Use the comb’s pointed tips to target acupressure points for enhanced results,” Wilson recommends.

3. Danessa Myricks Yummy Face 2.0 Teardrop Kabuki Brush

Price: $30.00 Available at Sephora and Danessa Myricks

A perfectly shaped teardrop brush that makes makeup application effortless. It’s designed to glide smoothly along facial contours for a flawless base every time.

Wilson’s take: “The unique shape of this brush takes your foundation game to a whole new level.”

4. T3 Volumizing Hot Rollers Luxe Set

Price: $139.99 Available at Amazon, QVC, and T3

Hot rollers are making a comeback, and these promise a salon-quality blowout at home. With dual temperature settings and CoolGrip technology, styling is easy and long-lasting.

Wilson’s insight: “Hot rollers are an old-school device that’s regaining popularity. They’re a must-have for effortless, bouncy curls.”

5. Pattern Beauty The Hair Steamer

Price: $169.00 Available at Ulta and Pattern

Designed to deeply hydrate hair, this steamer opens up cuticles for improved hair health. It’s ideal for winter months to combat dryness and enhance the effectiveness of hair masks.

Wilson’s advice: “Use it to detangle curls, stretch strands, and protect your hair from damage.”

The Top Beauty Trends of 2025

1. Enhanced Scalp Care

In 2024, hair oiling dominated social feeds as a solution for hair loss and thinning. In 2025, expect even more scalp-focused innovations. Searches for “scalp growth for hair loss” are spiking, signaling increased interest in achieving healthier, stronger hair.

Trending Products:

• The Ordinary Multi-Peptide Hair Serum ($22.80) — Known for improving scalp health and reducing flaking.
• Briogeo Style and Treat Dry Shampoo Puff ($28.00) — A non-aerosol dry shampoo that refreshes oily roots while treating the scalp.
• HigherDose Red Light Hat ($449.00) — Combines red light therapy with hair treatment to address thinning and promote growth.

2. Aura Makeup

Pinterest predicts aura-inspired makeup to dominate in 2025. Searches for “full-color makeup eyes” are up 375%, with interest in “purple blush” and “golden aura” skyrocketing.

Must-Try Products:

• Fazit Makeup Patches Sparkle Freckles ($15.99) — Add glitter freckles for a fun, temporary look.
• Glossier Black Cherry Balm Dotcom ($16.00) — A nourishing lip balm with a juicy burgundy tint.
• Saie Glowy Super Gel Multipurpose Illuminator ($28.00) — Perfect for achieving a luminous glow from head to toe.

3. Mocha Mousse Makeup

Inspired by Pantone’s Color of the Year, mocha tones are taking center stage in makeup. These warm, rich browns are perfect for natural glam looks.

Recommended Picks:

• Merit Solo Shadow in Midcentury ($24.00) — A cream-to-powder eyeshadow with effortless blendability.
• Tower28 Beauty Line + Shine Chocolate Brown Lip Duo ($30.00) — A versatile lip liner and gloss combo for everyday wear.

4. Hair Styling with a Twist

Classic French hair pins and decorative hair ties are back in vogue. These chic accessories elevate simple hairstyles into statement looks.

Hot Items:

• Kitsch French Hair Pin ($9.99) — A secure alternative to claw clips, perfect for slicked-back buns.
• Ettika Noble Nugget Hair Tie ($55.00) — A stylish hair tie with metallic hardware for upgraded ponytails.

5. Fruity Fragrances

While 2024 embraced sweet scents like cherry and strawberry, 2025 shifts toward fresh, fruity notes like peach, plum, and citrus. Expect lighter, airier fragrances to dominate.

Editor Favorites:

• Explore perfumes that incorporate apricot, pear, and other refreshing fruit notes for a modern twist on classic scents.

2025 is shaping up to be a year of innovation and creativity in the beauty world. From scalp health to bold makeup looks, there’s something for everyone to explore. Equip yourself with these trending tools and embrace the styles of the new year with confidence!