ヴァンズ プレミアムから新作 さまざまな年代の音楽から着想を得た「オールドスクール」を発売
VANS PREMIUM Unveils “Premium Old Skool Music Collection”: A Tribute to Underground Music
VANS has long been a brand that blends music and fashion, and its latest release, the “Premium Old Skool Music Collection,” takes this synergy to another level. Designed under the VANS PREMIUM line, this collection pays homage to the underground music scenes that have influenced generations. From the rebellious punk and hardcore movements of the 1970s and ‘80s to the high-energy pop-punk culture of the 1990s and 2000s, and into the vibrant underground hip-hop scene of today, this release is a celebration of music’s raw energy and cultural impact.
Set to launch in early 2025, the collection will be unveiled in three drops, each representing a key era in underground music. These limited-edition sneakers will be available at official VANS stores, select retailers such as ABC-MART GRAND STAGE, BILLY’S, and ATOMS locations, as well as online.
A Collection Inspired by Music History
This release is more than just a sneaker collection—it is a tribute to the defining sounds and aesthetics of underground music. Each drop has been carefully curated to reflect its era through unique designs and collaborations with artists who embody the spirit of their respective genres.
First Drop: Punk & Hardcore – February 7, 2025
The collection debuts with inspiration from the punk and hardcore movements of the 1970s and ‘80s, a time when music was raw, rebellious, and fueled by the DIY ethos. The sneakers in this drop feature bold leopard prints alongside classic colors like red, blue, and black, reflecting the unapologetic energy of the scene. LA-based punk band The Paranoids serves as the face of this release, bringing their energetic performances and authentic punk attitude into the spotlight.
Second Drop: Y2K Pop-Punk & Music Festivals – March 7, 2025
The second launch takes a nostalgic trip back to the ‘90s and 2000s, when pop-punk dominated alternative music festivals like the Warped Tour. This collection embraces the bold, adventurous styles of the era with signature flame prints, checkerboard patterns, and two-toned designs that evoke the rebellious spirit of early 2000s punk culture. Representing this drop is the all-female Indonesian metal band Voice of Baceprot, known for their fearless approach to music and activism. Their involvement adds an extra layer of authenticity to the collection’s tribute to the festival scene.
Third Drop: Underground Hip-Hop – April 11, 2025
Rounding out the collection is a modern tribute to underground hip-hop, a genre that has grown into an influential force since the 2010s. The sneakers in this release feature dynamic color combinations such as pink, light blue, and orange, paired with classic gum soles to reflect the vibrant style of contemporary hip-hop culture. Representing this final drop is Detroit-based hip-hop collective HiTech, whose experimental and independent artistry perfectly aligns with the spirit of this release.
More Than Just Sneakers – A Cultural Tribute
What sets the “Premium Old Skool Music Collection” apart is its deep respect for the underground music movements that shaped generations. VANS has always been more than just a shoe company—it has played a role in the evolution of music culture.
“VANS has always been deeply connected to the music world,” said a spokesperson for VANS PREMIUM. “With this collection, we’re not just celebrating past eras; we’re paying tribute to the artists, fans, and subcultures that made these movements iconic.”
From the raw energy of punk to the vibrant nostalgia of early 2000s pop-punk festivals and the dynamic sounds of modern underground hip-hop, VANS has successfully encapsulated decades of musical rebellion in one striking collection.
For music lovers and sneaker enthusiasts alike, the “Premium Old Skool Music Collection” is a must-have. This release reinforces the timeless relationship between fashion and music, proving once again that both are powerful forces of creativity and self-expression.
