When I hear Acne, the first thing that pops (pardon the pun) into my head is those horrible teenage years when the hormones raged like crazy. In fact, I am still haunted by the occasional drop ins we all hate.
But don’t worry, this has nothing to do with pimples. ACNE is a Swedish label made famous by their denim, and now they are focusing on creating a line of effortless, I-just-woke-up-and-threw-on-whatever-was-on-the-floor-look that will most certainly sweep across America.
“Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement.” explains Jonny Johansson, Acne’s Creative Director (acnestudios.com)
It is subtle, understated, but loud enough to catch your attention. Cool and speculative, it is not too dominating and everything is effortless chic. It’s very hard to resist, especially with the professional hectic and socially overwhelmed lives we all lead, who can resist a line of clothing that can create a rolling out of bed look and yet make people envious of us?
Acne is definitely not a skin problem, but a bank account problem. Good thing the line won’t be hitting the states for a few months; this gives us all a change to save up for the effortless style we all covet!
